Sometimes I wrote about Sazae-san; Sazae-san syndrome, Sazae-san ipod. It is really really just a happy family animation, no big accidents, no adventures, there 's not even an evil villain in that animation. However it has always remained very high in viewer ratings always. Look this is last week's viewer ratings for TV shows. No1 is the World Cup Qualifying,vs North Korea.(Of course we won). No2 is a News show, No3 is the TV drama"GOKUSEN" in which Yukue Nakama appeares, No4 is Taiga drama, 2005 is Yoshitsune. Then No5 is Sazae-san. Not only the animation, we had some real dramas before. Hmm to be honest with you, I do not think it is funny, interesting, or enjoyable. I feel many Japanese automatically turn the TV channel to Sazaesan at 6:30pm on Sunday. Or maybe we have "Sazae san DNA". I am serious! Sazae-san may have something that makes us feel comfortable or relaxed. It might be close to folklore or other such traditonal stuff. At 6:30pm on Sunday, we return to the spiritual home with Sazae-san. and it does not seem so strange.
Anyway Daiwa research has an interesting report, The viewing rating of Sazae-san is related to the Tokyo market (Tokyo Stock Price Index). Their research says after Jan 2003, they compared the TOPIX and Sazae-san viewer ratings. When the viewing rate was high, the Stock prices were down, when the viewing rate was low, the stock price were up. At least that was the correlation their findings suggested . Of course we know that TOPIX comes under the influence of the NY stock market. But the correlation between the viewing rate of Sazae-san and TOPIX is much closer to home than the Dow in NY.Ha ha ha so funny. Of course we can suppose it is , that many people watching Sazae-san means mass population in Japan ; so it naturally follows that their activities would be of concern in regards to consumer intention, corporate performance and stock prices on the Tokyo market.
And that same study says the number of the dog-related news and topics in the media (TV, papers, magazine etc) is related to TOPIX too. The coefficient of correlation in their research is 0.96. Since 1 is perfect, TOPIX seems to correlate very closely with dogs. Okay how can I analyze this ? Hmm perhaps it means that spending increases when people have the money to spare for their dogs.? Diet Dog food, dog trimming grooming, dog clothes and bowlingual?