Numa numa Yeah, Numa numa numa yeah!
I am enjoying a new festival about 2channel. 2channel is the biggest anonymous internet discussion board in Japan. Just a few years ago, people did not have good image for 2channel because people thought it was full of otaku or Hikikomori, and sometimes atrocious crimes have been linked to the website. But I can say we can't ignore 2channel when we talk Japanese sub-culture. The train man (very sorry for Napoleon Dynamite) was a warm topic and it became big in entertainment. I am not a 2channeler but sometimes I like to see and read the festival like this.
Then a new festival happened. I wrote that "Maihi Maiaho" had to be dog food :-) for 2channel. 2channel made soramimi flash (what is soramimi? 1. 2.) with the 2channel character "Mona". "Maihi Maiaho"( "Dragostea Din Tei" is the real title though) was not released in Japan at that time even though it was a big hit in Europe. Then finally one of the big record labels (Avex record) had released the song in Japan, but they made a new cat that looks a lot like the character Mona, then they did some promotion and new promotional flash (actually this is PV too). But unwisely they named that cat "Noma" neko (cat), then registered the brand name and started to sell "Noma good". Of course 2channelers were angry. Actually toy maker Takara tried to registered Mona once before and gave up "super" immediately because the 2channeler's protest was so hard. But this time, Avex did it and expressed an apology on their web.
Here is the page. Shortly they said
"We are very sorry to make things confuse. But we are doing our business, so when we made a promotion and when we got some reaction, we will try our business chance bigger. We will make a promotion "Nomaneko" only, we will never bother Mona and other any cats characters. We hope we can comminicate with the Internet people and hopefully we can provide creative contents to the world."
Well basically they say sorry? Maybe, but their words made people angry of course. Avex will not withdraw the Noma registration and will not stop selling Noma goods. Then today 2channel counterattacked Avex.
Here is a page and massage from a representative of 2channel "Hiroyuki"
"Nomatako was born in one 2channel thread, this character was made from inspiration for traditional arms. We are doing our business, so when we made a promotion and when we got some reaction, we will try our business chance bigger. We will make a promotion "Nomatako" only, we will never bother Ayumi Hamasaki's logo. We hope we can communicate with the Music business field people and hopefully we can provide creative contents to the world."
Well yes the A mark looks like Ayumi Hamasaki's logo. She is the biggest singer in Avex. Actually She is very very popular for young people in Japan. (maybe the best still now). So I must say she would be the best target for 2channel. Nomatako has a Sake bottle, "Tako! is octopus in Japanese, but we use Tako to say "stupid" too. "Kono tako!" means "you stupid". Apparently 2channel was a cut above Avex. I will watch what is going on with this festival more and will report here.