Men's is the best copy

You probably made mud balls when you were a kid. I did and it was fun to make it smoother and harder. But did you know you can make it shiny? I was surprised to read this site. Look! It's so shiny. Actually it seems a real hobby in Japan and there is the "Association of Nippon Doroｰdango Science" (Doro-dango is mud ball in Japanese). Here is the site talking about shiny mubball in English. This site has instructions  for"how to make shiny mudball". Wow don't you think you want to try? I want. I will :-)

Yesterday I read an interesting article. The products having good sales have common keyword. It's "Men's". For example, Kanebo foods released a gum "men flavor" (otoko kaoru). After eating the gum, your body smell like a rose, they said. It flied out of stores and currently they are back-ordered.  "The Handsome Tofu" (Otokomae Dofu) was the big topic because of their success. They are just Tofu maker, but they have very unique pop website and named a very tough manish name to each tofu. This is "handsome tofe", this is "Blown by the wind, tofu guy Johnny" tofu.  This summer, the authentic umbrella maker Miyatake released guy's parasol "Sara cool". They said Sara cool sold more than women's parasol this year. Thinking of "men's", I think Glico men's pocky is the first product having copy "men's".

Hmm interesting, I wonder "men's" sound "functionable", "real", "serious" to the people. I tried only that gum, did my body smell nice? No I didn't feel like that.

Comments

[Ian]

You could be onto something here, with the men product names.

I came across a blog entry recently that highlighted the 'Yorkie Bar'(a choclate bar in the UK) tv commercial that ran recently - claiming that it's 'not for girls!' I believe sales of the Yorkie Bar were stronger than ever.

So perhaps you don't even need to have men on the product - it may be enough simply to imply it's for men by stating it's not for women! Like a razor called 'Women hands-off!', or a power drill called 'Women don't even think about it!'

[Esther]

You'll have to go camping again to find some nice mud!