The new logo of Chiba pref.

Chiba is a next prefecture to Tokyo. They have Tokyo Disney Land, Makuhari Messe, Narita Tokyo Airport and nice nature like Kujukuri. But generally speaking, Chiba is said "dasai" = uncool to the contrary people have cool image for Kanagawa prefecture. Last a few days, Chiba is hot on the news site because residents of Chiba protest to new logo design which Chiba Government adopted. Chiba is written 千葉 in Kanji, ちば in Higarana, チバ in Katakana. The new logo is simple Hiragana one which was designed by professional designer Masayoshi Nagajyo. Chiba government said they adopted it because the new logo is sophisticated and have an nice urban taste. This is the logo.

What do you think? People are complaining "what a DASAI! (uncool!)", "No way, why you can say sophisticated", "It wastes of tax!" etc. Hmm I am not sure, I don't think it's too bad. Maybe too simple? Other prefectures have more mark type logos like Tokyo(ginkgo leaf?), Kanagawa (some says that looks like guy's one!). But the logo of Chiba looks more a font design than a logo design.

By the way, each font has different image. It would be same in alphabet. Mincho is the most commonly used font of printed characters, books, newspaper. It's easy to read and we have polite image. Japanese Gothic is the second most common font style which is characterized by straight lines of even thickness. These style of fonts are called "Edo moji", Kanteiryu is used for Kabuki, Sumotai is used for Sumo, such traditional Japanese culture. I picked Katakana and Kanji of my site logo because those types fonts have nice Taisho Romantic mood. As designer's and armature font, I love this "Oppai". Oppai means woman's breast in casual way to say. Maniackers Design is cool Design site, they have a lot of free fonts and I like this hand writing type Holiday MD. They have cute illustration font like Holiday illustration and Poranger. Check it out*.

Related Link : Free Japanese fonts

Comments

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[mari]

hi there
Thank you for you comments, James. That is so ture. Why we call them Tokyo? But Chiba Disney land or Chiba Air port sound so dasaine.

[Martin]

The Chiba logo is interesting. Do you think it is a was to create a more "new" feeling since the kanji have been used for such a long time? I like Saitama's round logo but the mascot ("Kobaton") is silly.

http://www.pref.saitama.lg.jp/index_e.html

[James Hart]

Poor Chiba, calling them Tokyo Disneyland, Tokyo Narita Airport; even concerts at Makuhari are said to be taking place in "Tokyo".
It's good that they are trying to improve the image of Chiba. The logo seems ok, but you need more than a logo to change the image of a place. Sorting out the traffic jams would be a good start...
So which is more dasai? Chiba or DaSaitama?

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[Taro at news.3yen.com]

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[Misha]

whaaa! .. i just sneaked an eye... great links !!... must come later to explore!

uhm, about the logo - i`ve read once a story about an old japanese painter who was asked to make for the mighty emperor a beautiful painting with 2 dragons... and after one year of preparation (while the emperor became almost insane with fury - he thought the painter was disrespectful...) the painter came and drew 2 broken lines on the canvas, one yellow and the other blue... stepped aside and said - i`m finished ..:) well, obviously he was put to jail for the insolence, the emperor thought... but during the night, in the moonlight, the 2 lines begun to expand, to grow, to develop eyes, big fangs, claws and started to fight... the emperor stared at them all night fascinated by what he was seing.. in the morning he went to the cave where the painter stayed for one year and there he saw thousands of sketches, minute detailes of dragons, studies of movement, all repeated to perfection and got simplier and simplier ..till he got to the 2 lines he knew well :)... of course he came back and freed the painter and honoured him... happy ending ! :) that`s my favourite japanese story anyway ... so, you should look at that logo in the moonlight ! :)))

omg i`ve written so much ! sorry!! :|

[ShinjiPG]

Hello.
Thanks for the Maniackers Design link. Great Fonts site, very stylish and professional. Already on my favourites ^^

About the Chiba logo, I don't think it's dasai. Maybe a little bit too simple, but if used correctly, it can be very nice.

Cheers!