We call a not-so-funny joke a "chilly joke" (samui joke), it's sort of slang. When somebody tells a trashy joke, you can reply "Oh Chilly! (samui!)". In the same way, we use the word "sore" (itai) for something or someone that is self-satisfied, a misconception, or is an annoyance. Last week, some sites picked cars with animation print like this, this and this. "Ita-sha(car)" stands for Italian cars that we admire usually, but we call those animation cars "Ita-sha" (sore car) in a voice loaded with sarcasm. Ahhh itai ne!.
Talking about Itai topic! Finally, the maid cafe craze is slowing down, so some shops try to provide weird unique service. On the other hand, we have some another "theme cafe" topics. I wrote about a butler cafe cafe before, and last week I read about eyeglass cafe, hero cafe and this funny one this scientist lab coat cafe. Hmm in this way, we have various cafes for every fetish.
These 1,2,3,4 are foreign "drink milk" TV ads. Interesting, because we have exactly the same concept TV ads, and they are funny too. This is a great one; acrobat shopping. This is Matrix classroom. These TV ads are a series and this is an old one.
By the way, I didn't like milk when I was a kid, so my mom let me drink coffee milk or strawberry milk. I don't drink such flavored milk recently. Green tea milk, banana milk, melon milk, orange milk, fruit milk, they look nice.

An organization in the U.S. affiliated with PETA has been trying to get warning labels on milk, claiming that it makes Asians sick, that they can't digest lactose. This is so weird to me, since most Japanese drink milk. My wife drinks it all the time. They serve it in most school lunches (and have for decades). And Japanese eat ice cream a lot.
Posted by: Mark | Tuesday, August 28, 2007 at 09:55 PM
Heidi's comment about milk chocolate KitKats reminded me that you didn't mention chocolate as a flavor for milk. It may only be my personal preference, but I always thought of chocolate as by far the most popular addition to milk in the U.S. Does Japan not recognize chocolate milk, or is it just long out of fashion there?
Posted by: bshock | Tuesday, August 28, 2007 at 01:53 PM
Got Milk? You might like these ads Mari! ;)
(I hope they are not itai ne!)
http://www.gotmilk.com/fun/ads.html
I can't get enough milk - I love it! I drink three eight ounce glasses every day. I love any dairy ~ milk, cheese, yogurt, ice cream...:)-
I do have a question about a possible candy fettish in Japan. When I was in Japan, I noticed many different kinds (flavors) of KitKat candy bars in the combini. We only have milk chocolate flavor KitKats here, at Christmas you can get white chololate ones, but that is it - only two flavors. How many flavors of KitKat are there in Japan and why so many? I wish we could get all those flavors here! I looove KitKat bars! (especially dipped in milk! ;))
Posted by: Heidi | Tuesday, August 28, 2007 at 08:59 AM
I saw kabocha (Japanese pumpkin) flavored milk while I was in Japan this summer. It didn't taste much like kabocha, though! I liked the black sesame flavor more.
I love your site!
Posted by: Abstract Duck | Tuesday, August 28, 2007 at 08:58 AM
Hehe.
In America we started saying those things about insults(most likely, "your mom" jokes) back in the late 1980s/early 1990s.
"That was stone cold!"
-or-
"Iceburn!"
-or-
"Oh snap!"
-or-
"Double-Snap!"
I'm glad to see other cultures have developed this meme on their own.
Posted by: Mike | Tuesday, August 28, 2007 at 06:46 AM
It's interesting that foreign companies are advertising milk in Japan. There are many debates right now about whether or not milk is actually good for you.
Posted by: Remi | Monday, August 27, 2007 at 10:07 PM