New food trend in Japan is "Strong taste". Morinaga released five new sweets that featured "more" or "stronger taste" like Koi Tsuya Pudding or "Koi rich pudding", they added " stronger version" to even old standard products like Mommy. Kirin has released stronger taste tea with double tea leaves or double milk and also "stronger taste "happoshu"(i don't know how it is strong though). SB has stronger stew rou and they said they are making very good sales. Moreover we have "more cheese" snack, "more miso ramen", stronger green tea, etc,.etc,. Analysts said people would feel good deal or reasonable in stronger taste in this bad economy.
Strong taste is said KOI AJI in Japanese.