The new Star Wars movie comes out next year! What new aliens will we see this time? I am sorry to say this, but I am getting bored with the story itself. But I always like to see the new aliens.
When the new Star Wars comes out, PEPSI will automatically have a pet bottle figure campaign. It is a collection of figures of the main characters from Star Wars, set on the cap of a plastic PEPSI bottle. Not only collecting maniacs, but everyone, likes them and heat up to collect them all. Since we don't know which character is in the small bag attached to the plastic bottle, it is very hard to collect all the items. Many people resort to touching the PEPSI bottle in the store, to know what is in there shape of the bag. My co-worker says that when this type of campaign started in the past, his blood pressure points rose up, because he drank three or four in a day. Some adults buy bottles by the carton to collect the item easily. We call this way of purchasing "OTONA GAI". It means "adult purchase".
By the way, is this type of campaign for Japan PEPSI only? I tried to find same type of cap in the U.S. and other countries, but I could not find it. Hmmm.
Not only do we have this plastic bottle figure, but we also have "SHOKUGAN" culture; it means added bonus for sweets or drinks. Well, to be honest with you, we cannot say added bonus anymore because people get sweets and drinks as a bonus!!. This "miniature" culture has developed because of a few very excellent techniques, like those of TAMIYA or KAIYODO, world-famous figurine makers. I will write about SHOKUGAN later in another article. This time I'm writing only about plastic bottle drinks.
Added Bonus for Plastic Bottle Drinks
In addition to such figures, there are countless types of bonuses on plastic bottles in Japan.
Right now the biggest campaign will be MLB goods on PEPSI. I suppose this would be a good event for the U.S. Did the U.S have this already?
These types of things are added as a bonus:
A. Tied to other Big Events.
For example, a campaign is held combined with the release of the movie Spiderman, Star wars, The Planet of the Apes, or the game Final Fantasy, or sport events like this addidas.
B. Using their Mascot.
The most popular character is Qoo. Recently Namacha Panda had good sales too.
C. Gift for the Target User.
For example, oolong tea or green tea, which have girls as their target, add as a bonus some aroma goods or small, inferior incense.
D. Seasonal Events.
In the Christmas season, we can get Snoopy Christmas ornaments.
E．Practical stuff
Name plate, stickers, and key chains.
F. Others
There is a lot of nonsense, unwanted stuff added to drinks. For example, this is the ball which added to Amino Shiki. No, no, no, I don't need this. You want it?
Bottle Cap Figure
Most of all there are these bonuses. Bottle cap figures are the most popular item. You will see a lot of exchange sites, and Yahoo auction has bottle cap figure pages. I will introduce some popular series here.
[PEPSI]
Gundam2
Gundam 1
Yes Gundam could be a whole industry. Here is Gundam Shop, Char Special PC
Adidas
I did not collect this, but boys loved this.
Star Wars Series 2
Star Wars Series 1
Not only caps, there are big size figures, stages for caps and you can buy special editions for 1500 yen.
The Planet of the Apes I went to see this with my ex, a long time ago....(stares into the distance)
[Coke]
As far as the plastic bottle campaign goes, PEPSI is much better than COKE. Coke does not make them in a cap type, just as a decorative figurine. I like the cap type much more.
Lupin the Third
Lupin the Third-first season is my favorite animation. Hayao Miyazaki was the director at that time. I recommend Castle of Cagliostro to learn about Lupin the Third quickly. Hollywood will make a live action movie in the next year, I heard. Who will act as Lupin?
Final Fantasy
I don't know it well. I played 1,2,3,4,5,6, but I don't remember the characters.
Universal Studios Collection
I have them all, I did not mean to collect them, I just love to drink Diet Coke.
Dragon Ball Z
This shop sells each for 170 yen. The price can show its popularity and value. I think the most expensive one would be the Star Wars big size special. Look at this site. It is 3500 yen.
[Asahi bivalegge]
Ultraman
I like Zetton. Zetton appears in the last episode of Ultraman. Only Zetton defeats Ultraman. Did you know that?
Major Convenience Stores Makes their Unique Collection Each convenience store makes their own special editions.
Seven Eleven Japan : Kamen Rider, Doraemon
Lawson : Osamu Tezuka
Family Mart : Spiderman
thanks : Shrek 2
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