JR East Japan annoucnes the result of best train AD 2004 and we can see them in some Yamanote line train inside. This morning I could get "the result train". Here is the result, Grand prix winner was Mag lite Japan. Mag lite site show thier AD history more cleary. Actually it is good. However so far?
The seconde winner is KIRIN "8gatsu no KIRIN series" and JT "manner series". Well well I will say this year, every AD does not look so good for me.
Bye the say I have no idea, how many people will ride on Yamanote line, I treid to find the number, but I could not good one. At leaset I could suppose advertising on Yamanote line would be so much expensive!! Then I check the price (Japanese pdf).
Center AD : 2200 sheets of poster for 2day(weekday) costs 2,079,000yen and 3 days (weekend and Monday) costs 1,081,500yen.
Above Window : 800sheets of poster for 1 month costs 3,255,000yen. How do you thinkg? I am surprised because this is much cheaper than I supposed. How do you think? *
well, actually doesnt sound too expensive but of course the numbers are a bit abstract. all depends on how effective they are. however, people spend so much time on the train so i remember always reading the ads on the train. you have no choice but to continuously look at it, especially those dumb ads for english language schools. i used to work as a graphic designer for an english language school for a few months (i couldn't take it any longer) and i think the train ads we had running were quite successful. i remember that the marketing director told us that they made a lot of money from running those ads. so hard to even be excited about advertising these days because there is soooooooooooooooo much of it. also, we all know how untrue many of them are. anyway........ it is all about making money and more money and more money.
by the way, i kind of like the child like illustration of the KIRIN cans. i don't drink (anymore) but i find the illustration fun and it gives me a good feeling. i guess it makes people feel better looking at that natural fresh illustration - maybe they even feel healthy doing that. i don't agree with advertising alcohol or tobacco in general but as an illustration, it put a smile on my face (although it is 5 AM : ) )
Posted by: teejay | Tuesday, August 31, 2004 at 12:17 PM