Today on business I went to medicomtoy co.ltd,. which is the one of famous figure makers in Japan.
I may say Kaiyodo is big because of thier ingenuity with the details. They are craftsmen. Their work looks like a living encyclopedia, this is a one thier product a turtle, yes good a job. But it costs 17,670yen (US$170)?!.
On the other hand medicomtoy is cool because of thier deformation and maniac obsessiveness. So I may say they are designers? They are famous for KUBRICK and BEARBRICK. Some Fans try to get all the items to make "complete", but a guy who I met today said, it would be impossible because they make so many limited versions (only a few in the world!).
I was laughing to see this Kane of Alien2. How about this Edward Scissor Hands?
Okay look at their product for the same character. This is Ultraman of Kaiyodo. This is Ultraman of medicomtoy. Although medicom is famous for this KUBRICK types, they make real type too. I can see their cool sense in thier choice of motif. I almost shouted to find this figure on ther site!! Do you know him? I read this "The Little House" again and again when I was a little girl. You know I feel as if I am sharing something with them, such a feeling would be important to get customers loyalty. This is the one of reason I offereda collabration with them on our web site.
Basically KUBRICK cost 2000yen or so, but since medicom doesn't produce many of each item, the price rises very easily. I checked ebay US. I wonder if I should open online shopping place for Kubrick :-p. shiiii
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Posted by: mbt shoes | Thursday, September 09, 2010 at 06:19 PM
yes, limited product lines, niche marketing, that is the trend I see growing, and one I hope to take part in.
I like the way they have developed a product identity, not only stylized and detailed, but of impact to a collective experience, which supports that customer loyalty you spoke of. Poor Kane...he will be rememered for his worst day ever. I think it's one of those things that goes beyond its original scope of concept too. Obviously these toys are less likely to be given to children (at these prices? any kid of mine would have to get a job and buy their own! ;p ) Personally though I will wait until the Mari line comes out. Then I will buy buy buy until I am broke, but with the largest collection of Mari in the known universe. :D
Posted by: robert | Thursday, November 25, 2004 at 01:17 AM
wow! i wanna go to their office! I actually wanted to make my own toys a few months back. I even made drawings, I had a name and stuff. Maybe when I have more time next year. Besides, I don't know anything about the toy industry. hehe.
Posted by: cecile | Wednesday, November 24, 2004 at 10:29 PM