What color give you delicious impression?

I see a “yellow guy” at the station every morning. I guess he is a normal businessman, but his bag, tie and umbrella are all yellow, and in the wintertime his jacket is yellow, too. He is distinguished by his sheer enumeration of yellow. And just a few days before I saw a lady who wore a green hat, green clothes, green shoes, and green eye make up. I guess she really loves green. It shouldn’t only be me, when I saw her, Shrek or Gachapin flashed through my mind. Hmm as far as color has some kind of character or gives an impression, this may happen I feel. I can see, that this type of one color person tends to like yellow, green, or purple. I hardly find one all in blue or all in brown. What do you think? And I’ve heard that your favorite color influences what you want to be. Please think of your favorite color and explain why you like it. Do you like blue because it gives you a smart impression? Calm and stable perhaps? Those are the same traits that you want to be.

But the interesting part is the impression of color is different among each country. For example I suppose it is easy to find blue packaged foods in the US. Products like Oreo or Pillsbury have a blue package right? But for Japanese the most "looks delicious color" is red, and gold or yellow, it is hard to find a blue packaged food except for milk or yogurt or cheeze..  What color does looks delicious most for you? How do you think?

Comments

[Wolf]

Blue is my favorite color. I also like green, black, grey, and brown.

[gyozagirl]

that picture above of the blue choco chip cookie doesn't look very delicious to me...i heard recently that the colour red is the most appetizing colour so a lot of restaurants will have red in their logo or have red furniture/walls/accessories in their establishments. apparently the colour yellow is not a very peaceful colour. there was a study that babies cry more and couples fight more in yellow rooms!?? i haven't tested that theory personally, but if anyone wants to, please let me know what happens! :) my own favourite colours are blue, some shades of green, pink, and purple, charcoal grey and brown. i wonder what that says about my personality?

Err I mean red and yellow

Hmm i remember something along those lines... where green and yellow are really good for marketing. I forgot the reason, but an example would be all the fast food chains like McDonalds, Burger King, In and Out, Wendys, Arbys, KFC, etc... They all have either red or yellow in their logo.

[cecile]

my favorite colors are white and green. i used to like blue but now i stay away from it. i don't know why. does this mean my personality has changed also?

[robert]

hmmm I wonder sometimes if this is a natural inclination or a modified result? Do the advertisers evaluate the psychological impact of a color and then push the strategy, or do they create the market plan and then push the subconcious influence.It might be a good idea to see what colors are associated with buying a new car the next time we go in for a promotion..maybe that green suit is just the ticket(guys please think a long time before actually wearing a green suit..varying degrees of green do not actually give you that "rolling in money" look). color psychology is a fascinating tool, but it's still no reason to retire the poor brown M&M's. dammit!