Since last a few years, one of beauty trends is "black hair". Many Japanese women get their hair color back to her real black. Actually I and also my friend have black hair color now. But it is easy to find damage and unkempt arrange in black hair. Hair care market is over 200 billion yen, it is called "mini bubble".
As long as I remember, Asience leaded the van of trend. They featured Zhang Ziyi in their TV ad and said "Asian beauty". Then next one was a big hit of Siseido Tsubaki (Camellia). They added more actress, model and Olympic Gold medalist Shizuka Arakawa. Then this month, Kanebo released their new Japanese concept hair care product "ICHIKAMI" and starred Eri Fukatsu as an image character. Check the site out, it has nice Japanese taste.
The experts said explain this. Even though it is slow, as women's participation in society proceed more and move up the corporate ladder more, Japanese women boost their self-esteem. It is not the time to long for European, American women. Returning to Asia, Japan, it is a certain trend now. Speaking of TV ads, the point is "empathy", it is not longing anymore. Actually the image character of LUX was Brooke Shields, Catherine Zeta-Jones, and Charlize Theron; such gorgeous Hollywood actress before, but it is Ai Tominaga.
I tried Asience, Tsubaki and Ichikami all. Tsubaki make my hair very moist and I loved it. In Japan a compliment for glossy black hair is "color of crow's moist wings". But I like the smell of Ichikami most, it has natural wild herb smell. I welcome this trend, it might related to Lohas boom.
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Kanebo released their new Japanese concept hair care product ...great post..
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Hi Mariko san,
Jus wanna to tell you I enjoyed reading your blog very much.
I’ve tried using Asience & Tsubaki. I agreed with you Tsubaki makes hair moist & I love the scent of Tsubaki very much. As for Asience, I like its conditioner as it makes my hair silky soft. I would like to try using Ichikami but couldn’t get hold of it from the place where I’m staying...........
Posted by: shirleyt | Friday, January 05, 2007 at 12:57 PM
hi, when staying with my friend in fukuoka for her wedding, she uses tsubaki shampoo which i tried too, i really liked it and brought some home with me, its nearly finished....
Posted by: rachel | Wednesday, December 13, 2006 at 12:39 AM
Hi there
thank you for your comments. I really love black hair, but I must say it looks heavier than brown hair. So we change our fashion a little bit too because of hair color. Nationalism? yes maybe so. Our complex to western countries will be getting ligther.
Posted by: Mari | Thursday, September 28, 2006 at 12:14 AM
I've recently found Naive shampoo at my local "Oriental Market" in Florida. It's mild and moisturizing...and my hair doesn't have a clue.
Posted by: Esther | Saturday, September 23, 2006 at 07:28 AM
Some European women dye their hair black too, as part of the "Goth" trend. I think this is the era of all trends. The more crazy some people want their hair, the more natural do others want it. Try clay shampoo from Morocco next, they have it at Loft in Shibuya! At Loft they also have organic brands like Weleda, and "naturkosmetik" by Logona.
How abobut Japan, is volcanic clay from Japan's many volcanos used as hair and body care?
Posted by: Martin | Thursday, September 21, 2006 at 09:15 AM
In addition to the reasons for this boom that you cited (empathy, lohas, self-esteem), I wonder if there is a little bit of nationalism to it, too? The political climate leans that way - maybe cosmetics do, too.
Posted by: Kristen | Thursday, September 21, 2006 at 08:38 AM
Just wanted to tell you that I just found your blog (was searching for stuff on Shiina Ringo), and I'm really enjoying reading about Japan from a native's point of view!
Many thanks! =^^=
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