I wrote about "Men's is the best copy". I think this is related to the "Choiwaru Oyaji" trend. "Choiwaru Oyaji" means a little bit bad middle-aged men. The magazine LEON coined the term. LEON says "enjoy fashion, enjoy life more" to middle-aged Japanese guys. This is an interesting article, Chic and pushing 60, the salaryman discovers fashion about the Choiwaru Oyaji trend. It's a really hot topic in Japan. Well, do I feel middle-aged guys are getting fashionable? Hmmm, maybe...maybe a little bit. But they can't begin to compete with Italian guys. (they talk about Choiwaru too)
Of course, I welcome this trend. It is very boring to see nothing but grey suits. But how can I say it...middle-aged men seem to be confused, too. When I check on-line shops using the keyword "Choiwaru," they show pages like this or this. Hmm. The suits? (forget it) The leather pants? (it would be very hard to find a guy who could wear these well) The snakeskin wallet? (too much) The fat-burning tablets? (this one should be a priority) I laughed so much seeing this. Guess what?! It is just mint candy. Their philosophy is "Mirrorno... it's the essence of blissfulness" and "let's make it stylish". Stop so exaggerating. Relax.
Fashion changes quickly, but fashion sense doesn't. Guys need to develop more discriminating tastes :-) I have to laugh seeing a guy having such an overzealous mint.
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Posted by: veganf | Saturday, September 04, 2010 at 02:15 PM
Hi there
I love to guys being fashinable but Choiwaru Oyaji boom looks so weird to me. Being bad or wild and also cool is very difficult. It is not something to learn.
Posted by: mari | Friday, October 13, 2006 at 05:17 PM
I agree with the implication of fat-burning tablets having priority. While I don't know if such things actually help people lose weight, I do believe that a man needs to control his weight before worrying about anything else. An overweight guy in stylish clothing just looks like a clown.
Posted by: bshock | Friday, October 13, 2006 at 05:07 AM
Great post, Mari! Very interesting.
Posted by: Thrusher | Thursday, October 12, 2006 at 10:31 PM