« Meiji and Taisho collction | Main | You do it? so you are Old. »

Thursday, February 15, 2007



This is my favorite Axe ad. (^ ^)


Jason Truesdell

Axe's commercials are equally nauseating in the US, pushing many of the same buttons. But they are only targeting fairly young boys, maybe 14-22 years old; maybe their customers want a rebellious image.

It really seems to be the brand strategy is to have an awful image among anyone older than that, so that they can effectively appeal to their narrow demographic.


Axe.de is from Germany/German.. if it was axe.dk it would be Denmark/Danish

The comments to this entry are closed.

Become a Fan