They say the trend of Japanese women's prerequisites for a partner has changed from "Sanko" which means three high levels (high income, high educational background, and high height) into "Santei" which means three low level (low posture, low risk and low dependency). Such prerequisites might be changed by times and social background, but I may say always women like "nice looking." However, such basic desires are starting to change recently. Here is the Japanese article (web translated). They said, "The time of IKEMEN-worshiping is over." IKEMEN means nice looking guy; IKE means nice, MEN means face (it could also mean man in one). ViVi, which is the very popular girls fashion magazine, conducted a questionnaire on "What type is your next boyfriend?" To my surprise, over half of the answers were "I prefer B-otoko to IKEMEN." B-otoko means B class and also Busaiku otoko (ugly guy)...wow.
One lady said, "I am not such a feminine type and it is difficult to show my weakness or affection to my BF. I have to have a cold attitude to a guy who even likes me, it's a kind of my shyness." She said usually guys had to leave because of her attitude, but only B-otoko, B-guys tried to communicate with her without giving up. (She says her type is this comedian.....oh, impossible for me.)
Other answers are... -When nice-looking guys are nice to me, I wonder, "Will he know how to treat woman like this?" For me, a nice-looking guy is out of my romance. They just make me nervous. -Nice-looking guys tend to sulk easily because of their pride. But B-guys are tough. So that friendship can be warmed easily. -Nice-looking guys know they are cool, so when they dress, they seem narcissists to me. But when I see B-guys dressed, it makes me smile, it's pleasant for me.
One beautiful lady was dating a B-guy, and her evaluation was "UP" because people thought she didn't pick the guy based on appearance. I wrote before, actresses tend to choose comedians. The same is true of this matter. B-guys are not popular because they are B, B-guys try to complement this missing part by attitude, so that they would be comfortable to be for women. I understand this well.
However, I am still suspicious of the trend "the anti-IKEMEN guys." This morning, Johnny Depp came to Japan, and over 2000 women went to Narita to see him. (His fashion was...ok?) Depp, Brad Pitt, Orlando Bloom, in Japan Satoshi Tumabuki, Hiroshi Tamaki ( of Nodame) etc. -- they are of course popular here. Women enjoy those beautiful guys as dreams and prefer B-guys in real life. What do you think?
By the way, in old Japan, a round face and thin eyes like like this face were the standard for beautiful women. Our standard for beauty may change in the future. Come to think of it, there is no accounting for taste. I don't know my handsome is your handsome. Anyway, my friend said the gap between nice-looking and non-nice is so much bigger than others. I want to ask foreign women about this. :-)