Yoshinoya Enjyo "Tera Pork Bowl"

That cat appears in bicycle tire too! DONDAKE!!

Talking about DONDAKE, I missed my tip! DONDAKE didn't get to be one of the words of 2007. The winners are "HANIKAMI OJI" (shy prince) and "DOGENKA SENTO IKAN" (have to do something). HANIKAMI OJI is the young amateur golfer Ryo Ishikawa. On 20 May 2007, Ishikawa became the youngest winner ever of a men's regular tournament on the Japan Golf Tour by winning the Munsingwear Open KSB Cup at the age of 15 years and 8 months. He is strong and cute, polite, very shy. Since last year, we have such a "prince boom". And the common part of them is that they are good players and also very polite. I wonder if this would be related to the trend of "HINKAKU" And the other word was a favorite phrase of Miyazaki prefecture Governor "ex comedian" Higashikokubaru. "Dogen ka" means something or somehow and "Sen to ikan" means have to do. It's the dialect of Khushu area.

Enjyo (flaming) is a word in the nominated list of the word of 2007. Enjyo wasn't selected as the word of the year either, though an Enjyo appeared at Yoshinoya (a beef bowl shop). This site gives shape to the Yoshinoya Enjyo. I enjoyed it very much.

Mega Mac sparked a MEGA food boom in Japan. Sukiya is major beef bowl shop and they made a Mega Beef Bowl in this boom. I guess, a Yoshinoya part-time worker was probably bored in his midnight part-time job. He made a big pork bowl as competition for Mega beef as a joke, and recorded it by his cell and uploaded the video on "Niko Niko Doga" (video sharing site that you can add caption and message freely) as "Tera Pork Bowl" on November 30th.

He must not have supposed it would become such a big topic, because he uploaded the movies and left some comments there. At first, people seemed to enjoy the videos and left some light comments. However, after someone uploaded the movie to YouTube, things changed. Some said it was very rude to play with the food. Some said the soup overflowed from his hand and the bowl and fell into the pot again, dirty! Some said it would be a problem he used items like pork and rice for sale and played during the job, etc., etc. The Yoshinoya part time guy deleted the video and other old videos from Niko Niko Doga the next day but it was too late. He was identified as user name "YON" (four).

In spite of YON's efforts, a lot of movies were uploaded to YouTube, and someone built a thread on 2 channel. Yoshinoya got a lot of claim mails. In the real world, people were looking for "YON" and some said it seemed to be "Yoshinoya Okazaki Higashi shop" (Aichi pref). Then some "Snake" broke into the shop. While people were waiting for Snake's report, many Tera arts were uploaded on the Internet. "Tera Pork Bowl" fake ads, T-shirts, wall paper, etc. Someone uploaded the movie to Niko Niko again and it received over 80000 comments. Snake uploaded the report that there were only two middle aged women who worked at the shop, and nobody there who looked like YON. He also tried to ordered "Tera Pork Bowl" but they didn't have it...so on.

Yesterday, Yoshinoya officially apologized on its official site. And today some mass media picked up this Enjyo as a fuss in the cyber world. Yoshinoya said they found "YON." (wow) Of course "YON" will be fired, but since it is not crime, I don't think he would get some legal penalty from Yoshinoya but I am not sure.

Comments

[Esther]

That Cat is now very BIG in the US! She was a balloon in Macy's Thankgsgiving Day Parade. Take a look at Her Royal Cuteness here: http://cityroom.blogs.nytimes.com/2007/11/12/what-if-macys-balloons-were-on-the-fortune-100/

[Heidi]

Here are a couple links to the YouTube rat video - if anyome hasn't seen it it's worth a look see!

http://www.youtube.com/watch?v=qvLDFtaL5HI

http://www.liveleak.com/view?i=d4b_1172250498

[Heidi]

Just goes to show ya ~ never offend the staff at any restaurant, but even if ya don't, you never know what they're doing to your food before you get it! There was some sort of "mockumentary" produced earlier this year about hamburger fastfood chains in the US. This film exposed rampant unsanitary conditions in restaurant kitchens and the nasty things the staff does to the food before they serve it to clueless customers.

Then there was that real video about a year ago of the Taco Bell in NYC that had hundreds of RATS having an after-hours rave in the store after all the staff had left. Somebody passign buy the closed storefront just happened to notice a lot of strange movement and things scurrying around on the tables (real-life "Ratatouille") and took video with their cell phone and posted it on the internet - that video was aired on the national news! And that particular Taco Bell is still open! (@[email protected]) Eeeeew!!! Why I cook my own meals and eat at home :(-