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Tuesday, November 04, 2008

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Tokyo Five

I wrote about the Quarter Pounder coming to Japan too.
Here: http://tokyo5.wordpress.com/2008/11/29/quarter-pounder/

brock

A press release from McDonald's (at least according to a few other blogs) says that this is just to create buzz marketing for the Quarter Pounder (not yet on menus at McDonald's in Japan) as it's introduced.

Dr. Tantillo's just published a post on McDonald's on his marketing blog, in which he praises McDonald's for being so flexible and adapting to demand but prefaced this with: "The big things about McDonald’s cosmetic image (i.e., colors, designs, clown mascot) have never essentially changed. Neither has the basic serving and restaurant setup."
Guess they are even more flexible though... Tantillo's full post

Even though this is supposed to just be temporary/buzz marketing, I wonder if cultivating this sort of aesthetic wouldn't make sense for them--a move to diversify their holdings (they own a significant portion of Chipotle, or did last I knew) and expand/diversify their customer base (Ex. their 'unsnobby coffee' campaign. Tantillo did a post on
Starbucks/Dunkin' Donuts mentioning McDonald's coffee, too.

brock

A press release from McDonald's (at least according to a few other blogs) says that this is just to create buzz marketing for the Quarter Pounder (not yet on menus at McDonald's in Japan) as it's introduced.

Dr. Tantillo's just published a post on McDonald's on his marketing blog, in which he praises McDonald's for being so flexible and adapting to demand but prefaced this with: "The big things about McDonald’s cosmetic image (i.e., colors, designs, clown mascot) have never essentially changed. Neither has the basic serving and restaurant setup."
Guess they are even more flexible though... Tantillo's full post

Even though this is supposed to just be temporary/buzz marketing, I wonder if cultivating this sort of aesthetic wouldn't make sense for them--a move to diversify their holdings (they own a significant portion of Chipotle, or did last I knew) and expand/diversify their customer base (Ex. their 'unsnobby coffee' campaign. Tantillo did a post on
Starbucks/Dunkin' Donuts mentioning McDonald's coffee, too.

Quarter Pounder is really just McDonald's Quarter Pounder. But they are being very careful go avoid mentioning McDonalds. It is supposed to be a new trend in advertising...viral advertising.

JC

hirugohan oishii sou ^_^

I bring my lunch everyday too because my office is too far from any shop or restaurant.

I think it is a nice thing to get up in the morning and prepare lunch. It gives us something nice to look forward to later in the day.

Heidi

Gomen - moichido off-topic kedo ~

Don't know if you've heard yet, but the folks in "Obama" Japan might be pretty happy now. It's official - the new President of the United States shares the name! Omedeto gozaimasu Obama-sama to Obama!

Apple Otaku

How do they compare with In-N-Out Burger?

gab

I saw them handing out flyers in Shibuya for this QP restaurant. I have never heard of it.

Heidi

Gomen nasai! Sorry to post this again, but I am really hoping someone can help me:

Tasukete kudasai

I am sorry if this post is off-topic, but I am hoping Mari-san or others who post here can help me.

My two very good Japanese friends are taking a vacation to Nassau, the Bahamas in two weeks. They are currently living in the US (3 years on business). Their reading and writing skills in English are ok, but they are currently working on improving their conversation skills (I am their teacher). Nassau is very British, so communicating in English while there is likely their only option!

We/they can't find any travel brochures/information about Nassau in Japanese (I emailed the Official Office of Tourism for Nassau with no response).

Any ideas where I can find travel info/websites about Nassau in Japanese?

Domo arigatou!

Neil Duckett

I saw a girl walking about Yoyogi in Saturday with a brown "Quarter Pounder" bag and thought, excellent, McDonalds are bringing the QP here to Japan, but i was wrong .... i wish they would though, it's a great burger, Will definitely give this one a try though!

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